Airwood sustainable wrist watches
Design of the new line of sustainable wooden wrist watches for Aliwen, under the new brand, called Airwwod.
The Aliwen Brand sold imported wrist wooden watches, due to economic complications outside the company were unable to continue with the same business model. Faced with this problem, they decided to design and produce wrist watches in Argentina.
I was in charge of designing Aliwen's new line, called Airwood, creating 4 watch models, two for men and 2 for women, all of bamboo, always thinking about product sustainability. I also designed the packaging and a exhibitor for stores.
The concept of this new line was to relaunch the brand, showing that Aliwen has a different thought from the rest, with a fully ecological and sustainable approach, seeking to communicate it both from social networks and its products, seeking to break with the traditional.
The packaging consists of a hexagon that plays with the concept of surprise, when one opens it, the clock appears from the inside up.